Founder, Growth by Design

Diraj Goel

Diraj has spent his career inside companies at the moment growth outran their systems.

Client revenue impacted

$500M+

Successful exits

8

Certified Management Consultant since 2019. Award-winning work, recognised by CMC-Canada.

CMC

He started his first tech business as a teenager and has spent 25+ years building and scaling tech companies. He helped grow WebCT from a startup to its $180M sale to Blackboard, led the integration at Sophos after it acquired ActiveState, built security operations at IPS (later acquired by Deloitte), helped grow Vision Critical from $5M to $120M, and led business operations at Hootsuite as it passed $100M.

In 2017, BC Tech asked him to rebuild its HyperGrowth Accelerator around operator coaching and board-level accountability. Jane App went through his first cohort and later reached a $1.8B valuation. That cohort became the start of Growth by Design.

Each time, the pattern was the same: the plan was ready, and the work waited on a few people who knew how things really got done.

He founded GetFresh Ventures to work with leaders at that point, and created the Growth by Design method to find where growth waits and rebuild the work around it. Today that means designing AI agents that take on routine work, while the people who own the decisions keep them.