Field Notes. How we did it, and what we think.

Client results, told step by step, and essays on putting AI agents to work inside a business. Written by the people who do the work.

Client results. How we did it.

Client result, October 28, 2026
How a staffing firm grew past founder-led sales
A skilled-trades staffing firm where the founder did all the selling. What we found, what we built month by month, and how revenue grew sixfold in 2023.
Client result, October 28, 2026
Mapping a quoting workflow before automating it
An online building-supply marketplace and the six tools between a buyer’s question and a quote. What we mapped, what we designed and what we fixed first.
Client result, October 28, 2026
How a practice-software startup improved freemium to paid conversion
A 12-month program with a Canadian maker of practice software for independent clinicians: what was stuck in the funnel, what we built and what changed.

Essays. What we think.